Time-tested digital marketing that earns trust faster to make sales easier
Helping service businesses become their buyer’s trusted voice (without gimmicks or being pushy).
Marketing that doesn't just add to the noise.
Simple videos & messaging buyers are craving.
Grounded in a proven, repeatable approach.
Keith Gilmore, Digital Marketing Coach &
Founder of Trusted Voice Marketing
Results Clients Have Experienced
Every business you see below came in with something already working and something that felt heavier than it should.
Since 2008, this work has been applied across hundreds of businesses, and the stories below are a curated glimpse into how it tends to show up when clarity and trust improve.
If you're a service business and you feel like...
"We keep doing all this marketing, but it just feels scattered."
"Every new marketing idea sounds promising, until it doesn't."
"We spend money on ads, SEO and social but only get poor leads"
"We make content, but it mostly feels like busywork."
"I know video matters, but I'm lost with what to say or where to start."
"We keep explaining the same things over & over on sales calls."
Then we might be able to help.
The Concrete Company
Matt Wallace, Owner & Operator
"Marketing mostly seemed like a waste of money... Keith's approach didn't feel like marketing... but now, sales go much smoother and my customers decide faster because our content does all the heavy lifting. I highly recommend Keith to any contractor who does great work but they're tired of wasting money and discounting their prices."
The Scenario: Marketing felt like a waste of time and money. Sales conversations required a lot of effort, buyers hesitated, and price pushback was common.
What we did: We implemented the core of the 2-Step Trust Accelerator so buyers could get clarity before they ever spoke with sales, including...
- A landing page video that sets expectations and reduces hesitation at the point of inquiry
- A pre-appointment video that answers the questions that usually take up most of the sales conversation, so prospects understand how it works and what to expect before the appointment
The result: Sales conversations became way shorter, people rarely pushed back on price, and customers were able to decide faster, without changing sales tactics, because the marketing content was doing more of the heavy lifting.
Why it matters: When buyers understand how things work and what to expect before they talk to you, sales gets simpler. Less explaining, less back-and-forth, more clarity on both sides.
Aero-Stream
Septic System Problem Solvers
The Scenario: Aero-Stream wanted to grow its email list through educational content and improve conversions from paid traffic.
What we did: We optimized landing page messaging, whitepaper positioning, and PPC strategy to reduce friction and set clearer expectations for buyers.
The result: Whitepaper downloads increased by 600% within two weeks, followed by a reported 13% increase in phone and online sales conversions over the next two months.
Why it matters: Education converts best when it removes uncertainty instead of overwhelming buyers with information.
Dustin Maher
Entrepreneur | Real Estate Developer
"Within just 30 minutes, we brought in 600 orders... My competitors tried the same method, but lost out on their investment! Looking forward to working again with you, Keith.”
The Scenario: Dustin wanted to run a simple email campaign with a clear, realistic goal: sell 100 DVDs at $9.95 each, over a 3 day period.
What we did: We focused on tightening the messaging and structuring a simple email-to-video flow so buyers could quickly understand the offer, the value, and the next step.
The result: Instead of selling 100 DVDs, the campaign generated over $4,000 in sales and over 850 opt-ins within just 30 minutes of the email being sent.
Why it matters: When buyers clearly understand what's being offered and why it matters, results can exceed expectations without pressure or gimmicks.
Book-Editing-Services.com
Professional Book Editing | Sweden
The Scenario: Traffic was coming in, but sample edit requests were inconsistent and conversion rates were lower than expected.
What we did: We clarified landing page messaging and aligned the funnel with how potential clients evaluate editing services.
The result: Sample edit conversions increased by 73%, and total revenue doubled within 6 months.
Why it matters: Small improvements in clarity often produce disproportionate gains in conversion and revenue.
Neil Mathweg
Real Estate Career Coach | Agent Rise Coaching
Honestly, I didn't want to hire Keith because he wasn't an expert in my industry.... But he understood my buyer better than I did... Within 12 months, my annual revenue more than doubled!"
The Scenario: Neil was hesitant to work with someone outside his industry and wanted better results from expired listings and listing presentations.
What we did: We rewrote direct mail, scripted videos, and rebuilt the presentation flow to align with how buyers actually think and make decisions.
The result: Expired listing sales doubled within nine months, producing a reported 1700 percent ROI.
Why it matters: Understanding buyer psychology often matters more than industry-specific experience.
A quick note on these stories
You might be wondering why this page doesn't include dozens of testimonials.
Since 2008, Keith has worked with and advised hundreds of businesses, both directly and inside coaching and agency environments where the work was delivered at scale.
In many of those settings, the focus was on teaching, training, and execution across larger groups, not on collecting individual testimonials.
This site is newer, and the stories you see here are a curated set of examples that reflect how this work tends to show up in real businesses.
More will be added over time. But for now, these can give you enough real context, and a clear glimpse into how this work helps buyers gain clarity earlier, so you can decide whether moving forward feels right for you.
If it does, the next step is a simple conversation.
"Within just 30 minutes, we brought in 600 orders (plus forced-continuity)... My competitors tried the same method, but lost out on their investment! Looking forward to working again with you, Keith!!”
Dustin Maher
Entrepreneur | Real Estate Developer
Matt Wallace
Owner of The Concrete Company
"Marketing mostly seemed like a waste of money... Keith's approach didn't feel like marketing... but now, sales go much smoother and buyers decide faster because our content does all the heavy lifting. Any contractor who does great work but they're tired of wasting money or discounting prices needs to talk to Keith about how to make that stop."
Matt Wallace
Owner of The Concrete Company
Neil Mathweg
Real Estate Career Coach | Agent Rise Podcast
We are in the worst trust recession in history.
Today’s buyer is more informed, and even more skeptical. And as a business, trying to follow the latest marketing trends can be exhausting, and it just adds to the noise buyers are drowning in already.
The companies who are winning now (and in the future), are those who earn trust in ways most won’t. They do this in 4 ways...
Say what others aren't willing to say.
Show what others aren't willing to show.
Sell in ways others aren't willing to sell.
Be more human than others are willing to be.
The Endless Customers™ system was created by Marcus Sheridan. Learn more at EndlessCustomers.com
These are the 4 pillars to the Endless Customers™ framework, the proven marketing & sales framework we use with our clients, which is the reason why they're able to earn trust faster, and make sales easier.
The beauty of Endless Customers™ is its simplicity. It works in any industry, at any stage of growth, to help businesses create predictable success and lasting loyalty.
Is your marketing creating more noise than trust?
Services & Pricing
Trust-Building Navigator
For service businesses that want a clear roadmap and coaching to build trust-driven marketing themselves, with guidance every step of the way.
At the end of the day, you do the building, as we guide, pressure-test, and keep you focused.
Trusted Partner
For service businesses that want to build trust-driven marketing collaboratively, with hands-on support every step of the way.
At the end of the day, we share the heavy lifting. You're actively involved, supported at every step, and steadily building trust-driven marketing that compounds over time.
Trusted Leader
For service businesses that want to become their market's most trusted voice, with the majority of marketing execution handled for them.
At the end of the day, we take ownership of building & maintaining trust-driven marketing that consistently makes easier sales, while you stay focused on leading the business.
2-Step Trust Accelerator
For service businesses frustrated by inconsistent bookings, poor leads, and no-shows, without having to figure out how to setup a funnel to fix it all.
At the end of the day, you don’t have to think through the strategy, the setup, or the build. We handle the heavy lifting so more people book, and the people who do book show up more ready to move forward.
FAQS
What does Trusted Voice Marketing actually do, and what do you not do?
Most marketing agencies and freelancers are trained to execute tactics like ads, content, SEO, and social, often based on trends or what's working right now, but without a unifying system. The result is usually more activity and visibility, not more trust.
Everything we do is built on the Endless Customers™ system, a proven approach used by service businesses around the world to earn genuine trust and drive sustainable growth.
Instead of helping you make more noise, we help you create the right content, in the right order, so buyers understand you, feel confident, and come into sales conversations more prepared. When marketing works this way, sales gets easier and more consistent.
If you want to understand the thinking behind this approach, you can learn more in the Learning Center, specifically about the Endless Customers™ system.
What does it cost to work with you, and what determines the price?
Our work isn’t priced around tactics or hours. It’s based on how much support you want, how involved you want to be, and how much of the execution you want handled for you.
Some clients want a clear roadmap and coaching. Others want to build things together. Others want most of the heavy lifting off their plate. That difference in involvement is what drives pricing.
To get better understanding about the different levels of support, check out our Services & Pricing page.
Is this mainly SEO, ads, or social media?
No. We can absolutely support those, but we don't start with tactics.
We focus on building clear, trust-earning messaging and content that works everywhere, your website, your emails, your sales follow-up, your social posts, and even your ads.
Because if the message is fuzzy, ads and SEO just amplify confusion. But when the message is clear and your videos and funnel do the heavy lifting, every channel starts working better, and sales gets easier.
Learn more about how we can help on our services & pricing page.
How do we know which offer is the right fit for my business?
First thing to do is review our services and pricing price.
Then from there, it’s best place to start is a short discovery call.
This is just an honest conversation, where you're doing most of the talking. There's no pitch, no pressure or assumptions.
We'll ask plenty of questions to understand how your prospects & buyers currently experience your business, where friction exists to prevent conversions & trust. Ultimately, it's about gaining clarity to see what's really going on and whether we can help fix it.
What do I need to make videos, and what does it cost?
You likely need far less than you think.
We provide clients with a recommended tech stack, including simple equipment, tools, and platforms that match their comfort level and goals.
Depending on the level of support, we may bring equipment, set things up with you, and/or train your team so video creation feels manageable and reproducible.
The goal isn't to turn you into a production studio. It's to help you feel confident creating clear, helpful videos without overcomplicating things or overspending.
Results Clients Have Experienced
"Within just 30 minutes, we brought in 600 orders (plus forced-continuity)... My competitors tried the same method, but lost out on their investment! Looking forward to working again with you, Keith!!”
Dustin Maher
Entrepreneur | Real Estate Developer
"Marketing seemed like a waste of money, but Keith opened my eyes. Now, sales go much smoother and my customers decide faster. I highly recommend Keith to any contractor who's tired of wasting money and discounting their prices."
Matt Wallace
Owner of The Concrete Company
"Honestly, I didn't want to hire Keith because he wasn't an expert in my industry.... But he understood my buyer better than I did... Within 12 months, my annual revenue more than doubled!"
Neil Mathweg
Agent Rise Coaching
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